The Clalit HMO wants to reach young couples before their first
pregnancy, but found targeting women could be highly competitive.
So they decided to target a different audience – Men.
But men weren’t born ready. “READYDADDY – a pregnancy
test for men” was born. A kit men could use to see if they
are ready for pregnancy by simply peeing on a stick.
The results would always come out negative
مطلب را به بالاترین بفرستید
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