Monday, May 30, 2011

Google adds flight schedules to search results

به گزارش فارنت و به نقل از Mashable، غول جستجوگر اینترنتی گوگل در ادامه تسلط خود بر بازار جستجو و پس از اضافه کردن دستور آشپزی به نتایج جستجو این بار برنامه پرواز فرودگاه‌ها را نیز به نتایج جستجوی خود افزوده است

اکنون کافیست تا شما تنها نام دو شهر مورد نظر خود را در کادر جستجوی گوگل به این صورت وارد کنید ” flights from [a city] to [another city]” تا به سرعت ساعات پرواز هواپیماهای خطوط هوایی مختلف بر روی صفحه نتایج جستجوی شما ظاهر شود

نتایج جستجو در این قابلیت که با توجه به بزرگی و اهمیت شهرهای مورد نظر شما دقیق‌تر نیز می‌شوند، در ده زبان شامل انگلیسی، فرانسوی، ایتالیایی، آلمانی، اسپانیایی، هلندی، برزیلی، پرتغالی، لهستانی، روسی، ترکیه‌ای و کاتالانی در دسترس می‌باشد



If you commence an air travel search with Google today you may notice something is different. Instead of just providing links to other web sites where you can get more detailed information about flights or book your travel, Google now presents you with an option to display flight schedules and travel times for nonstop flights right on the search results page.


An article in Tech Crunch about this new product discusses Google's plans for flight search as evidenced by their recent acquisition of ITA Software, which provides the airfare search capabilities behind Orbitz.com and many other travel agency and airline web sites.

The new Google air schedule feature does not use the ITA Software "yet," according to Tech Crunch, but the article infers that this is likely the first step down a path that will provide a far more extensive planning/purchase function based on ITA's technology.

The recent Google acquisition of ITA set off a firestorm of controversy within the travel industry, with many travel shopping and booking web sites fearing that the ITA software will make it easy for travelers to plan and book their entire trip without ever leaving Google's web site and, of course, that Google's travel booking engine will always receive priority placement on the page over all other travel booking products.

Many travel shopping and booking web sites also fear they will forever be paying Google in order to operate their base business since the ITA software is an essential component for so many other booking engines. Additionally, many rivals fear Google could always reserve the best technology and newest enhancements to the ITA software for themselves, giving the Google product yet another competitive edge over other travel booking products.

After a big legal battle with travel companies opposing the Google-ITA acquisition, the Justice Department approved the deal on the condition Google makes travel data available to search-engine rivals and lets the government review complaints that it's acting unfairly.

Of course, this ruling did not quell the controversy or concern by those rival travel search engines, and now every move Google makes into the travel space, such as this new search feature, will be closely watched by the competition

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